The HES Post-Graduate Programmes are a division of the HES (Hoge Economische School) or School of Business and Economics. The HES, in turn, is the business and economics faculty of the HvA (Hogeschool van Amsterdam) or University of Amsterdam. During the annual Masterbeurs, a business school recruitment event held in Amsterdam, the HES PGP used a series of fliers conceived by Olivier Designs to advertise its various programs and offers.
Each flyer had large red text announcing the discount someone could get by registering with the flyer. The flyers said things like, "This flyer is worth €550!" or "Deze flyer is €300 waard." Each program's flyer was identifiable with a different colored exclamation point.