Amarula Limited operates in many countries around the globe and conducts business with people and companies who are rooted in a myriad of different cultures, each with its own traditions, taboos, and beliefs. One of the first banners for Amarula Limited was relatively simple. The company's logo is it's name comprised of some of the flags from countries it does business with. A later banner incorporates a refreshed version of the Amarula Limited logo, the statue of liberty - an internationally recognized landmark, and legal documentation - representing a contract and the law.